The Boggie ‘Photoshop’ Music Video – Nouveau Parfum

With lyrics censuring industry ideals of beauty, French-Hungarian singer Boggie’s music video depicting the extent of photographic post-processing has attracted over 2 million views in little over a month.

Singer Boggie, real name Csemer Boglarka, appears to be ‘perfected’ throughout the video by Photoshop-like software.

Of course the program used isn’t actually Photoshop and nothing on the market could render those changes in real-time, the music video took eight hours of make-up, hair and lighting changes, with four months in post-production.

It’s a great way to market a good song, but is retouching really any more at fault than model selection, lighting and makeup? After all, that’s how the result in the video was achieved, with some clever digital editing making it appear as though Photoshop was at work.

As a retoucher myself, I love beautiful photography, and part of the process in nearly all cases is post-production, how far is too far?  Have your say below and feel free to share.

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3 Responses to The Boggie ‘Photoshop’ Music Video – Nouveau Parfum

  1. Pablo says:

    The problem is not the retouching itself, but the effect certain type of advertising has on people’s minds.
    Little to no people know how imperfect and REAL models are, and most of the advertisers promote the endless search for that perfection. Sadly people gets more goal oriented towards things that are nothing but accessory and the result of post production, hence “away” from reality.

    I insist, it is not retouching to blame. It is the semiology around the images we generate. I also retouch my images all the time looking to tell something, to generate a client, but we all need to ask ourselves what are we telling.

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    • A lot of it depends on the genre and I think there’s a lot of opinion overspill from industries that overdo it, glamour being a main culprit. I’ve been asked a number of times if I ‘make waists thinner/boobs bigger, that kind of thing’, and I have to explain I work mostly in fashion editorial and commercial, I’m much more likely to be sharpening up a display on an electrical product or removing a crease from a dress.

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  2. Katie Demar says:

    Daniel, I get asked the question about the ‘ethics’ of retouching a lot as well. My reply is, people have to recognise that all the images they see on billboards, makeup adds etc, are all an art-form. They are there to promote a product, not to say ‘this is what this person looks like’. I try and share as much as I can about the huge role that retouching plays in images you see today. People tell me that because it looks ‘so real’ it is a very big deception. I think for a time, companies were happy to keep the post-production process a secret but as society has shifted with technology, this should no longer be the case. I don’t believe that retouching in itself is the problem. People just need to be aware of it and recognise the images they see for what they are – a far cry from reality (they’ve acknowledged it with McDonalds burgers, but somehow fail to acknowledge it with real people).

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